Automating Growth Reporting for a Multi-Location Practice
Key Results
The Challenge
A multi-location healthcare practice had no centralized way to track marketing performance, patient acquisition costs, or location-level profitability. Each location ran its own campaigns with different vendors, and leadership spent hours each week compiling data from disconnected sources. Decisions about where to invest next were based on gut feeling rather than numbers.
Our Strategy
We consolidated all marketing data into a single reporting system, established location-level KPIs, and built automated dashboards that updated daily. We also took over media buying to bring consistency across locations and reduce wasted spend on underperforming campaigns.
Execution
Integrated data from Google Ads, Meta Ads, call tracking, and the practice management system into a unified data layer
Designed location-level dashboards showing patient acquisition cost, booking rate, and ad spend efficiency
Automated weekly and monthly report generation with variance highlights
Consolidated media buying across all locations under a single strategy with location-specific targeting
Implemented call tracking and form attribution to close the loop between ad spend and actual patient bookings
Created a monthly strategic review process with clear recommendations tied to performance data
“We used to guess which location needed more budget. Now we open one dashboard and know exactly where every dollar is going and what it's producing.”
Want Results Like These?
Every engagement starts with understanding your business. Book a free growth audit and we will show you where the biggest opportunities are.