Building a Revenue Engine That Scaled to 7 Figures
Key Results
The Challenge
A mid-size e-commerce brand was spending heavily on paid ads but had no visibility into which channels actually drove profitable revenue. Their reporting was fragmented across five platforms, attribution was unreliable, and the founding team was still manually pulling weekly numbers from spreadsheets. Growth had plateaued at roughly the same monthly revenue for three consecutive quarters.
Our Strategy
We designed and deployed a unified growth reporting system that connected ad platforms, their Shopify store, and CRM into a single dashboard. Alongside the reporting layer, we restructured their paid media strategy around contribution margin rather than ROAS alone, and introduced automated lifecycle flows to increase repeat purchase rates.
Execution
Audited existing ad accounts, analytics setup, and CRM data to identify attribution gaps
Built a centralized KPI dashboard connecting Shopify, Meta Ads, Google Ads, and Klaviyo
Restructured campaign architecture around profit-per-order instead of top-line ROAS
Designed and launched 6 automated email flows targeting cart abandonment, post-purchase upsell, and win-back segments
Established a weekly operating cadence with scorecards and clear ownership for each growth lever
Ran bi-weekly creative testing sprints to improve ad performance across channels
“VCS didn't just run our ads — they built the system that finally let us see what was working. For the first time, our entire team is looking at the same numbers and making decisions faster.”
Want Results Like These?
Every engagement starts with understanding your business. Book a free growth audit and we will show you where the biggest opportunities are.